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Francia contra Google: Una nueva multa

Hemos visto como las grandes empresas de la tecnología han ido aprovechando su gran poder para llevar a cabo todo tipo de prácticas, que lejos de ser competitivas dejan a los usuarios con pocas opciones a elegir, ya que dan preferencia a sus productos o intereses. Este es el caso de Google, quien al parecer ha estado dando clasificación de hoteles pasando por alto la clasificación oficial realizada por las autoridades turísticas.

La información de este hecho viene de la mano de Reuters, quien ha mencionado que la Dirección de Competencia, Consumo y Control de Fraude de Francia fue la encargada de llevar a cabo esta multa cuyo importe asciende a los 1,1 millones de euros.

Reuters comunica que

El ministerio y el organismo de control también dijeron en un comunicado que Google ha modificado sus prácticas de clasificación de hoteles desde septiembre de 2019.

Según se explica, Google había clasificado los hoteles en Francia dándole su puntuación en estrellas, como lo establece la Agencia de Desarrollo Turístico, pero dicha puntuación en vez de basarse en criterios de calidad se basaba en el propio interés de Google y en su algoritmo, lo que confundía hábilmente a los clientes que se sintieran interesados por los lugares que aparecían en la búsqueda.

Esto llevó a un número de hoteleros a presentar una denuncia por clasificación engañosa, y de esta forma la Fiscalía francesa abrió una investigación en el año 2019 en contra de Google.

Tras casi dos años de investigación, la Dirección General de Competencia, Consumo y Represión de Fraudes en Francia (DGCCRF), concluyó que la clasificación de Google era engañosa, ya que mostraba en los resultados de su motor de búsqueda sus propios intereses.

Tal parece que Google ya ha modificado su servidor y ha comenzado a mostrar los resultados de acuerdo con la clasificación oficial.

Escrito por Sabina

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