Julian Ramirez 
Las aplicaciones iOS de Google cumplirán con la política de transparencia de seguimiento de aplicaciones de Apple, según una publicación de blog de la compañía el miércoles. Eso significa que estas aplicaciones no tendrán que pedir específicamente a los usuarios que permitan que la aplicación los rastree en línea.
La política de Transparencia de Seguimiento de Aplicaciones (ATT por sus siglas en inglés) de Apple aún no ha entrado en vigor, pero brindará más privacidad a los usuarios de iPhone y iPad. Y se espera que cueste miles de millones a los anunciantes.
Christophe Combette, director de Google Ads, mencionó:
Cuando la política de Apple entre en vigencia, ya no usaremos información (como IDFA) incluida en ATT para algunas de nuestras aplicaciones de iOS que actualmente la usan con fines publicitarios», escribió , director de Google Ads, en un entrada de blog . «Como tal, no mostraremos el mensaje ATT en esas aplicaciones».
El IDentifier For Advertisers (IDFA en inglés) o Identificador de publicidad (en castellano) es la forma que tienen los anunciantes de Apple para rastrear a los usuarios. El fabricante de iPhone no está acabando con el IDFA, solo requiere que los usuarios den su consentimiento para su uso aplicación por aplicación con el mensaje ATT.
En 2019, la empresa matriz de Google, Alphabet, obtuvo más del 80% de sus ingresos totales de la venta de anuncios. Es probable que Apple al permitir que los usuarios bloqueen el seguimiento disminuya esa cantidad. Y eso es solo el comienzo. La publicación del blog de Combette advierte a los anunciantes que, «los editores de aplicaciones pueden ver un impacto significativo en sus ingresos por publicidad de Google en iOS después de que entren en vigencia las políticas ATT de Apple».
Muchas aplicaciones gratuitas ganan dinero vendiendo espacios publicitarios. Estas aplicaciones deberán solicitar permiso para rastrear a los usuarios para continuar vendiendo anuncios dirigidos. Y los anuncios dirigidos generan más ingresos.
Se está complicando el mercado de anuncios publicitarios para Google con las nuevas políticas de Apple que van «pro del usuario». ¿qué piensas de esto?
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