Julian Ramirez 
Apple está tomando acciones legales contra los desarrolladores de la aplicación «Prepear» debido a su logo.
Prepear es una aplicación que ayuda a los usuarios a descubrir recetas, planificar comidas, hacer listas y organizar entregas de comestibles. La aplicación es un derivado de » Super Healthy Kids » y los fundadores afirman que se enfrentan a un litigio de Apple. Según los informes, Apple está en desacuerdo con el logotipo de Prepear, argumentando que sus atributos son demasiado similares a su propio logotipo.
La compañía dijo a través de una publicación en Instagram que Apple «ha decidido oponerse e ir tras la marca registrada de nuestra pequeña empresa diciendo que nuestro logotipo de pera está demasiado cerca de su logotipo de Apple y supuestamente daña su marca». La publicación continúa describiendo la acción como «un gran golpe para nosotros en Prepear» y establece la intención de conservar el logotipo original y «enviar un mensaje a las grandes empresas de tecnología de que intimidar a las pequeñas empresas tiene consecuencias».
La empresa ha lanzado una petición en Change.org en un intento de persuadir a Apple de que «abandone su oposición al logotipo de Prepear y ayude a evitar que las grandes empresas de tecnología abusen de su posición de poder persiguiendo a pequeñas empresas como la nuestra que ya están luchando debido a los efectos de Covid-19 «.
Apple se ha opuesto a la solicitud de marca registrada para nuestra pequeña empresa, Prepear, exigiendo que cambiemos nuestro logotipo obviamente en forma de pera, utilizado para representar nuestra marca en el negocio de gestión de recetas y planificación de comidas … La mayoría de las pequeñas empresas no pueden permitirse las decenas de miles de dólares que costaría luchar contra Apple «, afirma la petición. «Es una experiencia muy aterradora ser atacado legalmente por una de las empresas más grandes del mundo, incluso cuando claramente no hemos hecho nada malo, y entendemos por qué la mayoría de las empresas simplemente se rinden y cambian sus logotipos.
La petición ha alcanzado actualmente casi 300.000 firmas.
Prepear dice que Apple «se ha opuesto a docenas de otras solicitudes de marcas registradas presentadas por pequeñas empresas con logotipos relacionados con frutas», incluso en los casos en que el logotipo o la industria son diferentes a los de Apple. Los logotipos han sido fuente de acciones legales por parte de Apple en el pasado, como el caso contra un partido político noruego y una ruta ciclista alemana .
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