Julian Ramirez 
Instagram está permeando su aplicación con contenido de compras. Hoy, la compañía anunció que las compras se están extendiendo a Reels, su producto imitador de TikTok, en todo el mundo. Las empresas y los creadores podrán etiquetar productos cuando creen carretes, y los espectadores pueden tocar esas etiquetas para comprarlos o guardarlos. Una etiqueta de contenido de marca también está disponible para personas influyentes a las que se les paga por sus publicaciones. Con este lanzamiento, Instagram ahora tiene compras disponibles en todos los formatos de la aplicación: Feed, Stories, IGTV y Live.
Las compras son importantes para Instagram y para Facebook en general, ya que busca diversificar sus ingresos. Los anuncios son la principal forma en que ambas plataformas generan dinero, pero las compras presentan una oportunidad para beneficiarse de las tarifas de venta. En el caso de Instagram, la gente ya busca inspiración para productos, por lo que darles la opción de comprar directamente desde la aplicación agiliza ese proceso. Incluso rediseñó completamente la pantalla de inicio para enfatizar las compras y los carretes.
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